One of my favourite shows is Dexter, I watched the boxed sets of Season 1 and 2 and I prefer it that way because you can watch it all quickly but now sadly I have to wait for Season 3 to finish in the US before we will even get an inkling of the next boxed set here.
Anyway, I love their ingenious marketing.Â As highlighted by Cool Hunter, when Season 3 debuted this week fake pop-up news stands literally popped up around the US.Â They included New York,Â Philadelphia, Los Angeles,Â Chicago and San Francisco. The stands featured the show’s star Michael C Hall on mock covers of high profile magazines like Rolling Stone, The New Yorker and GQ. Snacks wrapped in suitably blood-red packaging were also available on the stands – how cool is that?
Every time I’m in America,Â I love visiting their news stands, hot dog and pretzel stands … I feel like I’m in a movie when I do it!Â As most of you know I must have been an American in a past life, when I hit New York for my shopping sprees (and visiting friends) I stock up on my magazines bought from the local news stand, I sit on the subway reading said mag nibbling on a pretzal; I totally get into all the ‘local’ indosyncracies including the love of shopping at their grocery stores and just being a pretend resident while I’m there, love it, love it, love it!
Anyway, I do digress … the pop-up pieces popped up in time for the airing of the first episode.Â Apparently, last season’s national launch campaign consisted of custom-made fountains spitting fake blood; fake blood fountains and ficticious news stands – wow what will they think of next?
Category: Film & TV