Happy Easter girls (and boys) …. apparently underwear brand Jockey have seen a rise in the sale of their coloured briefs of over 60%, with sales of baby pink undies up 62% over the past three months. Woo hoo go the pink!
If the claims Jockey are making, that men are perking themselves up using their pants is true, it adds a new dimension to lipstick economics – the theory market -watchers attribute to sales of small cosmetic items rising in a recession, or the fact that hemlines rise and fall with the economic state of the country.Â (Daily Mail)
And of course they called them manties (the male version of panties, eeeek) but I have removed that reference and I think it’s an interesting concept about the Lipstick Economy theory (which I will be touching on soon in another post) but did it occur to them that their partners might be buying the pink undies for them?Â But hey, you know I’m a pink advocate so I’m happy to hear that my fave colour pink is helping to prop up the downturn whether in sales or just spirit!