This is really cool … earlier this week Kleenex launched their KleenexÂ® Silk Touch Tissue Tree down at Circular Quay in Sydney (on the lawn outside the Museum of Contemporary Art) – I do wonder if it’s still standing considering the huge winds Sydney is experiencing this week.
The giant installation was inspired by the 40th Anniversary of the famous Christo Little Bay wrapping and is on display from 19th -24th May.Â New York-based artist Christo is famed for his wraps of world monuments including the Central Park gates in the United States, Pont Neuf in France and the Reichstag in Berlin.
The installation is wrapped in hundreds of metres of silk materials replicating the feel of the Silk Touch tissues.Â It dispenses the soft new tissues from the blossoms on the tree.
And I have been lucky enough to have been given some behind the scenes images of conception drawings to the construction of the tree.Â Some clever little peeps had to bring the drawing idea to life.
The unveiling of the Tissue Tree coincides with the official start of â€˜sneezing season\’. Last year 4.5 billion tissues were sold during winter totalling a staggering $64.8m! On average Australians use over 940 tissues per person every year â€“ that’s more than three times that of the UK and over 50% more than in the USA.
That is a lot of tissues … the tissue tree will be in bloom until this Sunday.