Pretty things

| 24 May , 2009 | Reply

I recently came to the realisation that I’m completely obsessed with perfume advertising campaigns.  I particularly love Elizabeth Arden‘s new Pretty campaign, it is just so pretty (I know, I know).  I was at Sydney Fashion Weekend last week and Elizabeth Arden had a gorgeous layout where you could get a beauty makeover and of course experience their new floral fragrance Pretty.  I really would love to have this picture in a gold gilt edged frame hanging in my bedroom – have I gone mad?


Pretty was inspired by the intimate relationship between a woman and her mirror image.  Pretty is classic yet contemporary, easily identified by its deep floral core, zesty overtones and musky woods. Top notes include tangy Italian Mandarin ORPUR and citrusy Orange Blossom complemented with sweet Peach Nectar. With Petalia at its core, Pretty blends Star Jasmine, White Peony, and Pink Iris with Jacaranda Wood, Amber, and Musk to complete the flirtatious fragrance.

And if you think the fragrance is Pretty, the packaging is the icing on the cake. Inspired by a bud vase, the Pretty bottle is capped with a delicate flower and wrapped in graduated pastel pink. The floral inspiration is also reflected in the Pretty television and print campaign.

An ode to old Hollywood glamour, the Pretty television campaign stars Shannan Click in a flowing dress, natural makeup and cascading blonde waves. Produced by photographer Coliena Rentmeester and film director Tom Dey of Failure to Launch fame, the campaign employs a pastel palette, abundance of flowers, and soft lighting to bring the fragrance to life.

You can watch some behind the scenes video’s at too!  Clearly it’s bought me to life!


Your Pop Culture Gossip Girl

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  1. Hello, very interesting article. I completely agree. I think that establishing relationship with prospective and

    existing customers is a very important part of every business. Advertising plays a great role in the success or failure

    most of times. Thank you. I read the article with pleasure.

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