Sarah Jessica Parker recently launched her trio of fragrances Dawn, Endless, and Twilight from the Lovely Moments line of fragrances. Dawn inspired by the morning sunrise is a fresh clean fragrance, Endless is a fruity floral scent, and Twilight is a romantic musk fragrance. These follow on from her Lovely Perfume Collection.
As you know, I’ve admitted to an obsession with perfumes and their creative campaigns. So it is with great disappointment that the latest creative campaign around SJP’s new fragrances has hit a blah note with me 
Compare it to her previous campaigns and it’s just not hitting the right note for me, from bottle shape and design, to campaign creative. I have yet to sniff them but I definitely do not covet these as much as her previous scents.
Do you feel the same way? Do imagery and packaging matter as much to you as it does to me?
Love,
Sassi
Your Pop Culture Gossip Girl
Hmm… I agree with you! I think it might be a demographic thing – the previous scents (I was given Covet with the purple flower lid actually) seems to be ‘marketed’ for a more sophisticated lady, whereas perhaps these new cutesy ones are for a younger crowd. What do you think? I certainly hope she hasn’t named one of them Twilight for a cheap aim at the cult book/movie fans!
You could be right about it being marketed to a younger audience, if that’s the case then it’s even more of a poor effort.
the triple product out at the same time reminds me of cheap perfumes from target or kmart of your local pharmacy. maybe it’s a way to have her name in both department and specialist stores with the first 3 scents and in regular retail with the newer 3. I don’t know anyone who wears any SJP fragrances, even my girls in the fragrance section of Myer.