Sarah Jessica Parker recently launched her trio of fragrances Dawn, Endless, and Twilight from the Lovely Moments line of fragrances.Â Dawn inspired by the morning sunrise is a fresh clean fragrance, Endless is a fruity floral scent, and Twilight is a romantic musk fragrance.Â These follow on from her Lovely Perfume Collection.
As you know, I’ve admitted to an obsession with perfumes and their creative campaigns.Â So it is with great disappointment that the latest creative campaign around SJP’s new fragrances has hit a blah note with me 🙁
Compare it to her previous campaigns and it’s just not hitting the right note for me, from bottle shape and design, to campaign creative.Â I have yet to sniff them but I definitely do not covet these as much as her previous scents.
Do you feel the same way? Do imagery and packaging matter as much to you as it does to me?
Sites That Link to this Post
- SJP NYC – her new fragrance | 17 October , 2009