Be Delicious gets arty

| 2 August , 2009 | 2 Replies

DKNY is releasing a new limited edition Be Delicious Pop Art range this month, and you know how much I love the Be Delicious campaigns so to see it move into the art world is very exciting.

Be Delicious 1

The Delicious Art Series is a series of limited editions, and everything from the campaign to the packaging was inspired by various artistic movements.

The first edition will be released this month and takes its inspiration from pop art and the work of Liechestein. The fragrance retains the brand’s essence, with dominant notes of magnolia, violet and white amber.

Be Delicious 2

Award-winning New York illustrator, Brad Hamann, created the animated advertisement and comic strip which both feature on the DKNY website.

Be Delicious 4

The pop-art edition comes in a body lotion as well as a fragrance, with scented stickers and a gift with purchase tote feature as part of the campaign.    Be Delicious 3

I just love it, so fresh and appealing to purchase – I will find out if it’s going to be hitting our shelves as well … can’t wait to see if they bring out more limited editions like this.

Delicious Art Bag GWPUpdate:  Yes I have confirmed the range will be on Aussie counters from 14th September at Myer, David Jones and The Perfume Connection.  RRP’s: 100ml EDP (RRP: $135), 50ml EDP (RRP: $105) and a 150ml Body Lotion (RRP: $86) … excitement :-)  We will also receive this free tote with the purchase of any 50ml or 100ml fragrance from the DKNY collection.


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  1. Megan says:

    I love Be Delicious. It is my favorite perfume. The retro pop art is so cute

  2. I love Be Delicious, apples are my fave fruit! I hope it does come to Oz ‘cos i will be first cab off the ranks in my local department store 😀
    The packaging is very cute.

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