For the upcoming Milan Fashion Week Coca Cola have enlisted some of the best Italian designers to revamp the design of their Coca Cola Light bottle (the Italian version of Diet Coke).
Donatella Versace, Marni‘s Consuelo Castiglioni, Angela Missoni and Alberta Ferretti are some of the designers who have lent their talents to the soft drink bottles. The all-female team have come up with the designs to help raise money for the Milan for Abruzzo charity project. An earthquake hit the region last year and the charity is helping young women form the area to find scholarships.
The bottles go on sale from September 25th on a very limited basis.
Seriously, why can’t our bottlers do something like this for us?Â Remember my other bottle stories? [1 and 2], these bottles (except for the Donatella design) aren’t as nice as the others but still, it’s fun, it’s supporting a great cause and we covet pretty collectible things don’t we?
Sites That Link to this Post
- Coca Cola hits the catwalk | 29 September , 2009