You’re either a fan of Jonathan Pease (or JP as he’s known) or not but whatever side of the fence you sit on you have to give him kudos for what he’s achieved.Â I’ve never met JP but we’ve communicated many times online, I even sent him some of my Girlie Drama Jewellery for this year’s Australia’s Next Top Model.Â He’s a handsome devil and he looks very fashionably glamboyant in the front row at fashion shows with his bevy of modules on hand …Â (I can attest this ’cause I’ve seen him albeit not from the front row myself).
JP is well known for his work as the “Model Maker” on hit TV series Australia\’s Next Top Model but this week JP is launching a different type of model; a marketing agency that Pease himself identifies as “Australia’s Next Top Agency” – I like his confidence!
The company is called Tongue which they say signals the kind of ideas they’re having for clients… ideas and campaigns that get people talking.
“Tongue is the agency model of the future. We’re an ideas company with digital capabilities as our backbone and heritage. Most of our ideas will have a digital element but will also incorporate anything from a TV ad to an event to a short film to a piece of internal communications,” says JP.
JP is Executive Ideas Director and Managing Partner of Tongue with three other Managing Partners – John Du Vernet, Tim Sexton and Lyndon Hale – I don’t know these other guys so can’t comment but I can’t imagine JP shacking up with any dodo’s.
So why is this important Girlie Gossip I hear you ask?Â Well I have a little bee in my bonnet with Australia and our very slow uptake and understanding of the importance and power of online blogging platforms.Â Us bloggers are feeling very unloved here because our marketers and advertisers just don’t ‘get’ us, and they need to giddy up and catch up with the rest of the world, I personally have been patient for 3.5 years now and I’m running out of said patience.Â PR’s are finally catching on but unfortunately free product doesn’t pay our bills not that we’re not grateful we really are.
So I am very hopeful that JP, who is a master in his field and very creative, has been working in the marketing field for the past 14 years, seven of which were spent in New York working for agency powerhouse BBDO, his extensive connections within the fashion industry, will be my star in the making for us online advocates who are extremely passionate but unloved and start conversations with us and push Australia forward in the online space in a creative way.
You can check out their site at www.tongue.com.au.
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- Agencies don’t understand blogs - mUmBRELLA | 25 September , 2009