Jimmy Choo to release a fragrance

| 6 October , 2009 | Reply

It’s just been announced that Jimmy Choo are going to be releasing a fragrance in January 2010.  They signed an agreement with Inter Parfums SA over a period of 12 years, yes you read that right 12 years!

“It has always been my vision to fully accessorize the woman, and fragrance is an integral part of the modern wardrobe,” said Tamara Mellon, Jimmy Choo’s founder and president. “Through the association with Inter Parfums, I look forward to bringing this important aspect of my vision to life.”

Jimmy_Choo 1

It was announced in June 2007 that the Jimmy Choo brand was planning to launch a feminine fragrance in the spring of 2009 with Selective Beauty, the project stalled.

I wonder what the little bottles are going to look like?  I hope they will be a range of little shoes don’t you?  But the smell, surely it’s not going to be smelly feet?  Haha as if !

Can you imagine what the ad campaign images are going to be like, I am soooooooo going to be in heaven aren’t I?

They recently announced their collaboration with H&M.


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