Sarah Jessica Parker has turned fruity with her latest fragrance launching February 2010, SJP NYC and on Australian Counters May 2010.
Intended to mesh with the New York cityscape while channeling her Carrie Bradshaw character of Sex and the City. To me it’s a big departure from her previous lines and looks to be channeling Patricia Field.
SJP NYC was originally the dry code name for the perfume in the labs where they were developing the scent but it’s stuck.
“It\’s unusual for me because this fragrance is surprisingly floral, which I keep thinking I am not sophisticated or mature enough for,” said Parker. “But the most surprising aspect [of SJP NYC] is the strawberry note that looms nicely at the top of the fragrance,” Parker continued. “The reason it surprises me is because I have this idea in my head that strawberry is very youthful and juvenile, but this fragrance doesn’t smell candy sweet. It amazes me that this essence of strawberry mixes so beautifully with the more sophisticated floral notes and the musks that I love and will always have as part of my fragrances. In a million years I would never think, ‘Let’s work around strawberry.'”
Notes: top notes: Italian mandarin, white osmanthus, wild red strawberries; mid notes: gardenia, honeysuckle, mimosa and red rose damascenia; base notes: sandalwood, vanilla absolute, rum flavor and creamy musks.
SJP has really embraced her fragrance line and is already hard at work on another one.Â This was definitely looks Sassi and fun and I look forward to it’s arrival on our shores.
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