Selfridges – as cool as ice&cream!!

| 31 October , 2009 | Reply

Iconic London department store Selfridges, welcomed the chill of the Autumn/Winter season to Europe by transforming the Oxford Street Ultralounge into an ice cream wonderland with a popup ice cream store by the Icecreamists.

Always popular for their extravagant marketing campaigns, this was the perfect attention grabbing promotion for Selfridges to execute, while also associating themselves with a seriously chic icecream brand.


With a tagline stating ‘Agents of Cool\’, it isn\’t hard to see that The Icecreamists truly are the epitome of cool, taking ice cream from simply being a sweet treat, to delicacy with a huge collection of gourmet ice cream flavours available (including even a Sundae Roast trio with flavours reminiscent of those in a Sunday Roast!!)

But it doesn\’t stop there, frozen yoghurt, sorbets, ice cream shakes, frozen hot chocolates and many other delicious luxuries are also on the menu – yum!!

But unfortunately our Aussie shores are yet to be hit with the wonder that is The Icecreamists or that of the ever-amazing Selfridges. So, in orer to survive the steamy summer ahead we will need to suffice with delicious delights that are Cold Rock and Boost Juice, while perusing the displays and stands in the air-conditioning of David Jones and Myer.

The Icecreamists motto is to liberate the world one lick at a time … check out their website, it’s amazingly cool!


Your Pop Culture Gossip Girl

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