Project Runway host and mother of FOUR, Heidi Klum is the new face of Ann Taylor‘s holiday collection and below is a look at her ad campaign!
I’ve been sitting on this ad campaign for a couple of days now, I initially found it an odd mix. I absolutely adore Heidi and she looks totally glamboyant in these campaign images but I don’t know if you know the Ann Taylor brand in the US, I was just a bit surprised.Â I guess she’s only the face of their baubles and cashmere pieces rather than their complete collection but it’s amazing how she can morph the brand image really really well so that’s why it’s a good fit!
While posing Heidi dished on what she likes about the holiday collection. Here’s what Heidi had to say:
Heidi spoke about being the face of Ann Taylor she said “I\’m excited to be the face of Ann Taylor. The brand is cool, hip, very chic, trendy and fun. It\’s right up my ally!Â So I thought, I\’d love to shoot the holiday campaign. Especially with one of the best photographers in the world, Peter Lindbergh.Â We shot cashmere pieces, big jumpers, beautiful scarves, super cozy, chunky fashionable jewelry, in headshot style. It really gives a feeling of luxury, fashion, comfy cozy cashmere with chunky great jewelry.”
She also said “Ann Taylor\’s new look is very chic, stylish and comfortable. You can mix and match, high and low. I think it\’s never cool to do a total look head to toe.Ann Taylor pieces are easy going, from the jewelry to the cashmere. You can find things that work with what you already own.”
Go behind the scenes with Heidi; you can watch a video here.What do you think?
Category: Ad Campaigns