Lara Stone for Louis Vuitton 2010

| 9 December , 2009 | Reply

Everyone’s talking about the sneak peaks of Lara Stone for Louis Vuitton’s Spring/Summer 2010 ad campaigns.  Shot by Steven Meisel, she is replacing Madonna from Fall/Winter 2009/10.  You can see the Madonna campaign images here.

“After two seasons with such a huge star, [artistic director] Marc [Jacobs] decided to take a breather and work with a model — and not just any model. It\’s the choice of a new supermodel,” said Antoine Arnault, Vuitton\’s communication director, as he unveiled a campaign slated to break in February fashion titles. “She clearly has a Brigitte Bardot look.” wwd

Lara Stone Louis Vuitton

In the six visuals (so far there’s only three being released), Lara Stone is pictured in a series of Bardot-esque poses on a bed of moss and ferns, surrounded by white doves.

“It was a wonderful shoot,” continues Marc Jacobs. “Doves were flying, the atmosphere was sexy and magical, and the result is a set of images that are desirable, colorful, whimsical and, of course, luxurious.”

lara-stone-louis-vuitton-ad-01

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The ad campaign will start showing in the February 2010 issues of magazines worldwide.

They very much remind me of the Stella McCartney ad campaign I showed you earlier this year even though there’s no use of cartoons here, it just has that same feel to it.  I haven’t decided if I’m disappointed or not yet, I much prefer the Catherine McNeil catalogue campaign images, they seem to go hand in hand with the Louis Vuitton brand much better.

What do you think?

[Source]

Love,
Sassi
Your Pop Culture Gossip Girl

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