Wildfox Beverly Hills Dolls <-- who?

| 17 December , 2009 | 2 Replies

I don’t know if I’ve been on another planet but I have never heard of Wildfox Couture and I don’t know if that’s a good thing or not!  But with more than a hint of pink in their latest ad campaign catching my attention I had to find out who they were!

Their tees are popular among the young Hollywood ‘it’ girls and that will always give a brand a boost even if it’s nothing spectacular!  And we have an Australian distributor so clearly they are doing well and clearly I missed the press release!!

Wildfox Couture is an American vintage-inspired women\’s knitwear brand. Childhood friends Emily Faulstich and Kimberley Gordon are the creative force behind Wildfox and they say they are inspired by Native American artwork and vintage rock & roll t-shirts.

They also say:  She is the Native Heart, she is all neon light, she is a love child. She is a Wildfox.

The ad campaign is very candy kitsch and barbie like while offering a very acerbic look at the young Hollywood teen!

Wildfox 19g

Video from their latest campaign:

So tell me, have you heard of Wildfox Couture? What do you think? I love the campaign, simple, girlie and fun especially if you don’t take it seriously, you just can’t and I don’t think they do either!

Your Pop Culture Gossip Girl

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