Beyoncé talked exclusively with WWD about her debut fragrance HEAT, which will be on counters in the US in February 2010 and international markets, ie. us here in Australia, well we have to wait until AUGUST 2010!Â Boo hoo!
Aptly entitled HEAT, Beyoncé steams it up in the first promo poster and the bottle itself is so divine, I definitely have to have one of these for my walk-in dresser!
Beyoncé drew on past tours and her love of vintage and antiques to come up with the name and style of the bottle, she said “A lot of my performances have had fire involved, so we thought â€˜Heat.\’ Also, red is one of my favorite colors, as is gold,” she noted; both colors frame the bottle.
The top of the bottle is edged with a gold band, inscribed with the words Beyoncé and Heat, and topped with a cap etched with the letter B.
The scent, which Beyoncé concocted with Givaudan\’s Claude Dir and Olivier Gillotin, has top notes of red vanilla orchid, magnolia, neroli and blush peach; a heart of honeysuckle nectar, almond macaroon and crÃ¨me de musk, and a drydown of giant sequoia milkwood, tonka bean and amber.
And we can expect to see a range of future fragrances from Beyoncé but we’re told that Beyoncé Heat is meant to be the enduring classic.
Both TV and print advertising â€” with the tag line “Catch the Fever” â€” will accompany Beyoncé Heat\’s launch with her singing (of course) the song ‘Fever‘!
“It\’s called Heat, so we wanted the ads to be really steamy and dewy,” said Knowles. “My sexiest moments are when I\’m just getting out of the tub or the shower and I\’m clean, so I wanted to incorporate that in the ads.
The Beyoncé Heat lineup includes eaux de parfum in three sizes â€” 1 oz. for $39; 1.7 oz. for $49, and 3.4 oz. for $59 â€” as well as a 6.8-oz. Gold Sparkling Body Lotion for $24.
I’m definitely excited about this new fragrance and Beyoncé Heat is sure to be a best seller around the globe!
Want to learn more, register at her teaser website!
ANDÂ I just found this teaser commercial, it’s steamy and hawt!!!