As reported by WWD, Eva Longoria Parker, L’OrEal Paris ambassador and Gabrielle on Desperate Housewives is launching an eau de parfum called Eva by Eva Longoria. The eau de parfum was developed by Falic Fashion Group and is due to launch in the US in April 2010.
“I have always been somewhat allergic to all perfumes and really wanted to create something that every woman could wear,” said Longoria Parker. “So I decided to create my own fragrance that is light, fresh and unique. I think the scent of a woman is extremely sexy and this scent will prove that.” said Longoria.
The scent was composed by Takasago and features top notes of citrus, neroli, bergamot tea and aldehydes. The heart of the fragrance includes sheer jasmine, muguet, violet and freesia, and the scent dries down into notes of skin musk, amber and sandalwood. The bottle, intended to resemble a feminine silhouette, was designed by Wilhelm Liden at Paul Meyers & Friends and manufactured by Bormioli Luigi.
Eva by Eva Longoria is not directly associated with Desperate Housewives, it is only related to Eva’s personal brand. However, existing fragrances tied into the hit show have been developed, in 2006, Coty Inc. launched a “Desperate Housewives” scent called Forbidden Fruit. And German direct sales company LR Health & Beauty Systems introduced this year a line of four scents named for the characters in the show — Bree, Susan, Lynette and Gabrielle.
Eva by Eva Longoria will make its debut across the US in April and will be rolled out internationally throughout the rest of the year … I have no idea if Australia will come under the Asian banner!
The fragrance will come in a 1.7-oz. version for US$45 and a 3.4-oz. version for US$58.
And of course like Beyoncé, there is a plan to bring out more fragrances in her name … seriously does anyone NOT have a fragrance these days? Clearly a fragrance is the new ‘IT’ bag!
But the ad campaign and bottle looks totally glamboyant and very Gabby!
Love,
Sassi
Your Pop Culture Gossip Girl
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