STATE VS STATE AT THE 2010 AUSTRALIA DAY THONG CHALLENGE
On Australia Day 2010 (26th January), thousands of Aussies will hit the beach to flog their neighbouring States in the 5th Annual Havaianas Thong Challenge world record attempt and you can be a part of a sandsational day of flip-flopping around in the water, lapping up the beautiful Australian sunshine.
For just $30 ($25 if you register online) you will be registered to join the fun. As part of your registration you will receive a Giant Inflatable Havaianas Thong (valued @ $49.95) and Havaianas will donate $10 from every entry to the nippers program at each states beach.
Havaianas Brand Director, Elke Munro states, “The Australia Day Thong Challenge has grown so much that we thought we would up the ante this year by incentivizing each State.
The State that attracts the most participants will not only take out the World Record but will be proud owners of the highly coveted Thong Challenge Trophy for their local Surf Life Saving Club which means â€“ ultimate bragging rights”
The Havaianas Thong challenge is held at 5 beaches around Australia and last year Bondi took it out with 908, so come on other states push Bondi off their mantle!
So uniquely Australian and a fabulous way to kick offÂ your Australia Day celebrations … register online now:Â www.havaianasthongchallenge.com.au
Your Pop Culture Gossip Girl