I came across Avril Lavigne’s Abbey Dawn clothing line last week, it’s sold exclusively at Kohl’s Department Stores in the US and apparently it’s been successful (first launched in July 2008) she’s now expanding the line.
Her punk inspired clothing is designed for girls 7yrs to 16yrs and I have to say I’m pleasantly surprised, it’s so age appropriate.Â The clothes are on-trend and make a teenage statement, not young girls trying to be older girls.
Co-designed by the 24 year old and named after her nickname when she was a little girl which also was her ‘alias’ for checking into hotel rooms!Â I think the range has fantastic pieces for young girls to mix and match into their own wardrobes.
It’s really nice to see a celebrity do something age appropriate for teenage girls.
Avril is proud of her collection and is happy to talk about it.Â She says:
[There\’s a] lot of hot pinks and blacks and stars and purple and zebra. Basically, everything I wear. I have a very particular style. I want it to be available to a lot of girls, and I want it to be affordable. What\’s really important to me is that everything fits well and is well-made, so I try everything on and approve it all. The hoodies are slimming. It\’s not a thick, bulky material.”
What do you think?Â I say go Avril!
Your Pop Culture Gossip Girl