There\’s black and then there\’s Blacker Than Black from EstÃ©e Lauder â€“ a luxurious collection of mascaras and smoky accents in the deepest, richest shade of black for big, bold and dramatically alluring eyes.
To achieve the intense jet black color, the scientists at EstÃ©e Lauder maximised color intensity and opacity using select Carbon Black and Black Iron Oxides and putting the pigment through an ultrasonic process. The result is a slice of a pure black at your fingertips.
This sultry shade of black has been injected into five of your favourite EstÃ©e Lauder mascaras, so you get the same unique benefits from your mascara, but with the added oomph of that jet black effect. This statement-making colour creates a distinct contrast that instantly defines and frames your eyes making you effortlessly sophisticated and utterly alluring.
Complement your sultry look with the collection\’s new, limited edition Signature Eyeshadow Quad in Black Smoke ($70.00). There are four smouldering shades cased in a glamourous navy blue compact so you can easily carry it with you and always be ready to go from a day-to-night transformation. It also features a silky, microfine powder that won\’t crease, glides onto lids smoothly and blends seamlessly for a flawless look that stays-true all day.
Complete your Blacker Than Black makeover with Double Wear Stay-in-Place Eye Pencil in Onyx ($38.00). This unique pencil will instantly frame your eyes, with its lightweight, creamy formula. This rich, stay-true colour sets in seconds and wears for 12 hours.
EstÃ©e Lauder\’s Blacker Than Black collection will be available on EstÃ©e Lauder counters nationwide and on www.esteelauder.com.au from February 28, 2010.
So if you want eyes that demand attention and you want all eyes on you, then pencil in that date!
Your Pop Culture Gossip Girl