Sportsgirl’s new Dawn til Dusk ad campaign for February 2010 is another winner, Roll Up Roll Up … once again Sportsgirl have captured the essence of their audience with lots of fun and fantasy!Â As I mentioned in my Endless Summer campaign post for Sportsgirl, I love how they haven’t gone for the clique campaign they could have with younger girls.Â When young girls get together they do have fun and act silly and you know what?Â I miss that component of my youth, I think I need to find her again!!
Next up I’ll be posting their new lookbook for the February seasonal drop … and their video is worth a look on their blog!
Images courtesy of Sportsgirl
Your Pop Culture Gossip Girl
Sites That Link to this Post
- Forever 21: Heritage 1981 Lookbook | 12 March , 2010