It was announced last year that Britney Spears would once again be the face of Candie’s Only at Kohl’s and this time Candies enlisted Annie Leibovitz, Terry Richardson and Mark Seliger to photograph Britney and this is what they came up with. Britney was photographed separately by all three photographers on the same day, at the Paramount Studios lot in Hollywood.
Her previous ad campaign images were not given an enthusiastic welcome (I’ve added a collage pic for you) so these are definitely better.Â And apparently Britney resonates with the “Candie\’s girl,” and so the brand is changing its usual strategy of introducing a new spokesmodel each year. Past campaigns have featured Fergie, Hilary Duff and Jenny McCarthy. “It\’s hard to pinpoint whether the sales are from marketing or pricing but it was one of our best years,” Marder noted of 2009.
There are also hints that more is to come in the second half with Britney but, unlike last year, it won\’t be related to a concert tour.
What do you think?
Update:Â Video with Britney:
Your Pop Culture Gossip Girl
Category: Ad Campaigns