H&M Launches “Organic” Skincare Range

| 25 February , 2010 | 2 Replies

H&M launches its first ever range of skincare with certified organic ingredients. The skincare collection will be available in stores beginning of March, featuring everyday essentials including shower gel, body scrub, body lotion, hand cream and lip balm, all of which are based on natural and organic ingredients and are certified by Ecocert. Ecocert is Europe\’s biggest certification body for organic and natural cosmetics.

The products are available in the fragrance combinations of raspberry and melon or lavender and mint, and are accompanied by make-up and toiletry bags made from organic cotton. PRICES: Shower Gel US$4.95, Body Lotion $4.95, Body Scrub $4.95, Hand Cream $4.95, Lip Balm $4.95, Toiletry Bag $7.95 and Makeup Bag $4.95.

“It felt like a natural step, since we\’ve worked with organic cotton garments for a few seasons now. There\’s also a strong demand from our customers for organics, and I hope they will be as excited as I am about the new products,” says Ann-Sofie Johansson, H&M\’s head of design.

I actually love Jane from British Beauty Blogger’s little Organic ‘rant‘ this morning, she makes some good points, when I went to the re-launch of Inika Mineral Makeup we discovered that the world of “Organicbeauty is very deceptive, although much more tightly controlled in Australia (as usual), in the US and Europe it is a bit more loose so I’m trying to get some more info so we can see how Ecocert measures up, will update the post when/if I can!


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  1. Sonia White says:

    The range looks great and it is all certified organic ! I wonder whether they will let other shops sell these products? I would love to offer them to my customers at my certified organic beauty store in Knutsford – Amarya. Check us out if you are ever in town – we are the UK’s first organic beauty store certified by the Soil Association!

  2. Tammerly says:

    OOH HOW EXCITING! I’m so thrilled to see brands taking a more natural approach. Wonder if Aussies can purchase online??

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