Exclusive: Erin McNaught, Antz Pantz Underwear 2010

| 9 March , 2010 | 2 Replies

Erin McNaught, Miss Australia 2006,  is the face of Australia\’s cheeky underwear label Antz Pantz for their Autumn/Winter 2010 collection and I have an exclusive campaign image to reveal … Erin holding an echidna, referencing our infamous Antz Pantz campaigns featuring Rex!

Erin follows in the footsteps of Kimberley Stewart and Nicky Hilton and she shares with us her excitement at being named the Ambassador for Antz Pantz;

“I\’m both excited and honoured to be chosen as a Brand Ambassador after the likes of Tonya Bird, Nicky Hilton and Kimberley Stewart and cannot wait to showcase the latest styles at L\’Oreal Melbourne Fashion Festival next month!”

“Antz Pantz is a brand that is synonymous with my generation. It\’s a little bit cheeky, a lot of fun, and quirky too so it suits my personality perfectly! “

“ I also get to work with Rex, the Antz Pantz echidna who is undoubtedly the cutest ambassador! Rex made a star appearance at my first ever Antz Pantz shoot- for the Autumn winter campaign!”

The Antz Pantz ‘Sic Em Rex\’ series is one the most memorable TV advertising campaigns in Australia. The Sic Em Rex theme featuring Tonya Bird came out in 1989/1990 and Pacific Brands have continued the ‘Rex‘ theming for Antz Pantz in their 2003 and 2005 campaigns and here we are seeing him again in 2010! (via)

The new Soo Soft brushed cotton range is available in four mix ‘n\’ match marle hues in the gorgeous new balconette bra with bow detail and matching hipster brief and is available exclusively in Kmart stores now and priced from $22.00 for bras and $12.00 briefs.

The new Fleur and Babydoll ranges come in fun and flirty pink prints with co‐ordinate sets available in the new balconette bra with RRP’s from $24.95 for bras, $12.99 hipster brief and $10.99 at Kmart and Best & Less.

And for all your favourite basics, the Antz Pantz Signature range with the classic ‘ant\’ print and Hot Body Colourz ranges are back in more fun colours and are also available exclusively at Kmart with briefs are priced from $9.00 and bras from $22.00.

Behind the scenes with Erin:

For full stockist details, you can contact 03 9210 222.

Courtesy of Antz Pantz (if you want to use these images, please link back to this blog post, thank you)

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