Holy Fit: Freya Lingerie wants to Ban Bad Bras

| 24 March , 2010 | 1 Reply

Freya Lingerie (Europe’s fuller cup and fit specialists) have just launched an online campaign aimed at educating young girls and women about the importance of wearing correctly fitted bras and the difference it can make to our confidence!

The campaign is called The Holy Fit … why you ask?  Apparently the “Holy Fit” is the reaction of women around the world coming out of one of Freya’s fitting rooms for the first time after being fitted correctly for a bra!

Don’t you just love the campaign images below?

We hear experts banging on about the importance of being fitted correctly for our bras but how many of us go and do it?  Wearing an ill-fitting bra not only doesn’t support us correctly, but can lead to a number of things like bad posture, back and neck pains.

So that’s how The Holy Fit campaign came about, you can visit their website to learn about the benefits of a good fitting bra, what styles and shapes suits your bust type and how you know you are wearing the right size.

And check out this cute video they’ve created … it’s fun!

Banish your bad bras at The Holy Fit and if you’re after stockists of Freya Lingerie, check out Myer!

Images courtesy of Eveden Australia

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  1. Freya Lingerie 2010 Campaign | Sassi Sam Girlie Gossip Files | 18 May , 2010

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