This morning I headed down to The Commons in Burton Street Darlinghurst with my bloggie friend Marlo Perry, it was another early start but we were very very excited, Natalie Bloom was launching her much anticipated Bloom Organics range and it goes behind expectations of what would expect from Natalie and her team at Bloom.
Bloom’s new range is bursting at the seams with organic ingredients and ethical eco goodness.Â Bloom Organics is a natural brand extension for our beloved Bloom Cosmetics, it’s an Australian brand that we have loved and embraced for such a long time (since 1993), I don’t know anyone who doesn’t have Bloom in their bathroom or bedroom!
As usual Natalie had a very hands on approach in the product development process.Â 16 out of the 19 products in the range wear the Australian Certified Organic logo (ACO), Australia is one of the toughest countries in the world for getting our products labeled Organic, it’s a very stringent process and products need to have at least 95% organic ingredients.Â Why are some of the products not ACO accredited?Â It’s because of the high percentage of organic ingredients required and some products couldn’t meet that because it had the potential to not keep the product true.
We all know and love Bloom’s packaging and Natalie hasn’t disappointed, the packaging is fresh, natural and eco-friendly as we would expect (designed by David Bond).
You will just love this range, it smells divine and the breakfast and styling of the venue was perfect, the attention to detail right down to the greenery!Â And how gorgeous was the bicycle?
Once I’ve received some product shots I’ll post them but for now you have all my photos from this morning’s launch.
- All Purpose Body Balm 60g, $28
- Soothing Lip Balm 15g, $14.95
- Rosehip Oil 15ml, $25
- Nourishing Body Oil 100ml, $35
- Certified Organic Essential Oil Blends 10ml, $28
- Certified Organic Essential Oils 10ml, $16-28
- Scented Soap 250g; $19.95
- Nourishing Hand Cream 100ml, $28
- Hydrating Body Lotion 250ml, $38
- Gentle Hand and Body Wash 500ml, $38
- Bloom Organic Pack $29.95
- Exfoliating Towel $6.95
Bloom Organics range available from April 2010 at Myer, David Jones, Pharmacies and Bloom\’s Flagship Store (574a Chapel Street, South Yarra, VIC) and online at bloomcosmetics.com.
For additional locations please visit bloomcosmetics.com or call (03) 9421 0200.
Bloom Goes Green … doing things differently and ethically with integrity.
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