Thanks to the hot tip from Elise from @StufThatIBought on twitter last night, I can now confirm (directly from Sydney Airport) that Victoria’s Secret will have a store at the Sydney International Terminal opening in 6-8 weeks.
Here is a photo of the upcoming store … I can’t tell you how exciting this news is … we love Vicky’s Secret and I can’t believe it’s taken them this long to get here!
I am waiting to find out some further information if they are opening anywhere else, but sadly the shop location will be located AFTER immigration which means we cannot pop down there for a shop, it will be located in a lovely new forum area … so the only way you can access the goodies in this store will be to go on a holiday!
And more important will Miranda Kerr be coming back to Sydney to open the store?
OMG, I am soooooo excited!
Update 27th March: I have received confirmation from Victoria’s Secret’s parent company Limited Brands that our Australian store will be one of Victoria’s Secret’s Travel and Tourism shops. Travel and tourism is a retail model that has been used for the Victoria’s Secret brand. They are typically small VS stores focused on beauty and VS branded accessories.
I have asked Limited Brands if anymore stores will be rolled out in our airports across the country, I’m hoping for Melbourne at least and confirmation if any regular stores will be opening outside the airport but I suspect not, this is probably just a toe in the water to see how the brand sells here … so let’s get shopping girls and show them that we need stores in our malls! I know we have to travel to shop but it’s cheap to fly to NZ and back just to be able to stock up you know!!! 🙂
Update August: … I recently went through the international terminal and took these pics of the new store.Â We’re still waiting for news if they are opening in the new Westfield Pitt Street Mall Shopping Centre.
Update:Â 12th December: Victoria’s Secret have now opened a landside store at Sydney Domestic Terminal 2 (read it here) and an airside store at Melbourne International Terminal.
Your Pop Culture Gossip Girl
Sites That Link to this Post
- Victoria's Secret Opens a Landside Store at Sydney Domestic Terminal 2 | Sassi Sam Girlie Gossip Files | 13 December , 2011
- Miranda Kerr: Naughty & Nice for Victoria's Secret 2010 | Sassi Sam Girlie Gossip Files | 24 June , 2010
- Alessandra Ambrosio: Victoria\'s Secret Secret Moments | Sassi Sam Girlie Gossip Files | 2 April , 2010