Sunsilk has teamed up with seven pioneering global hair experts to bring to Australia the world’s first co-created product range for all specific hair types.
We were so lucky to be able to attend this launch, it was a three course sit down lunch and it was divine, divine, divine!Â The Chocolate Souffle for dessert didn’t even touch the sides when it went down!Â We had V Music VJ Renee Bargh as our MC and we were introduced to the team of co-creators via satellite (have always wanted to say that) from Mexico where they were filming a TVC.
Hailing from fashion hubs of the world â€“ New York, London, Paris, Tokyo and Los Angeles â€“ the seven hand-picked hair experts have a combined 50 years experience working in the hair industry and were selected for their specialties after an extensive search that lasted almost a year:
- Tom Taw (London) – Dry & damaged hair
- Teddy Charles (Paris) – Volume
- Rita Hazan (New York) – Colour protection
- Yuko Yamashita (Japan) – Straight
- Ouidad (New York) – Curls
- Dr Francesca Fusco (NY) – Dandruff and Scalp issues
- Jamal Hammadi (LA) – Shine
“We are working with the best hair experts in the world as part of a long-term co-creation partnership â€“ chosen for their in-depth specialism, unique insight and obsession for the best possible techniques. We share a common goal with our experts: to take world-class product expertise to millions of women across the world and our unique equities make this possible,” says Dean Aragon, Global VP of Sunsilk.
Sunsilk\’s New Co-Creations range will be available at all leading supermarket and pharmacies from May. Keep an eye on www.sunsilk.com.au to find out more about the experts closer to the release date in May.
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