I absolutely adore H&M’s Garden Collection for Spring 2010 … it’s a sustainable floral explosion for our lucky Northern Hemisphere friends, modeled by Natasha Poly.
The floral looks are inspired by chlorophyll-green gardens, sundrenched landscapes and even 70s hippie chic flower-power. The romantic garden collection is made using organic and recycled materials. All the garments have been produced using sustainable materials or using recycled PET bottles or textile waste.
The collection includes a feminine chiffon dress made from recycled polyester with a colourful garden print, a pinafore dress in organic cotton with romantic roses and a smock dress in organic cotton with an ethnic floral pattern. An organic cotton top in a small floral design or a frilly chiffon top made from recycled polyester can be combined with cropped trousers or shorts in organic cotton and/or linen. A beige anorak can be worn over a floral jumpsuit, both of which come in tencel.
Sustainable materials used:
- Organic cotton is cotton that has been grown without the use of hazardous chemicals.
- Organic linen is linen that has been grown without the use of hazardous chemicals.
- Recycled polyester is polyester made from PET-bottles or textile waste.
- Tencel is silky, renewable material produced with minimal environmental impact.
Prices for these pieces start at $14.95 for recycled shoes and go up to $60 for a jacket, though most items are around $20, I would find it hard to choose a few pieces, I love the whole collection and wish I was in H&M on 5th Avenue RIGHT NOW!
In-stores this week … what do you think of H&M’s move into the sustainable and organic?
Courtesy of H&M
Your Pop Culture Gossip Girl