Media Week reports that Desperate Housewife Teri Hatcher is getting her own website under the Disney Family, she will serve as the face of a new content website aimed at women as Disney tries to expand into the adult market.
This spring we will see the launch of GetHatched.com (subtitled “A Chick\’s Guide to Life”), that will be editorially driven by Teri, who not long has a long acting career but has authored the advice book Burnt Toast and Other Philosophies of Life and regularly contributes to magazines such as Glamour UK and Newsweek.
A single mother, Hatcher said she aims to provide women with useful advice on subjects like beauty, design, health, style and parentingâ€”with a healthy mix of empathy, inspiration and humor. “I just want to create a go to respite for women where they can find a shoulder to lean on,” Hatcher said. Part of that will be achieved by sharing stories with readers on her real lifeâ€”mishaps and all. “I hope what you get from it is a sense of honesty, candidness and the understanding that wacky things happen to all of us. I love to get at problems through humor.”
But Hatcher has emphasized that the site will not just serve as an outlet for her personal point of view (“this will not be the Teri Hatcher reality site,” she said) and will regularly feature commentary and advice provided by various experts.
Besides articles and blog posts, the site will also feature a web series, starting with In the House, a casual talk show that will be shot in Hatcher\’s home. Guests will range from celebrity friends to average women, such as “a real mom from Nebraska,” said Hatcher.Â “I want to carry on an intimate conversation with people. There will be no audience, no publicists. This is not about promoting your next movie. It\’s about having natural conversations.”
So what do think?Â Just another celebrity giving out advice?Â Do you think they can relate to ‘real’ everyday people?Â We’ve got Gwyneth Paltrow with Goop, (which I do love by the way), Rachel Zoe’s the Zoe Report (which I’m not a fan of) and who else do we have that’s supposedly sprouting advice for us?Â Sorry not being negative, you know me I’m not that like that, but it’s hard not to be a bit cynical but I am a fan of Teri so may be she’s the right person for Disney.
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