Marc Jacobs, Daisy ‘In The Air’ Fragrance

| 11 April , 2010 | 2 Replies

This Autumn, Marc Jacobs wants you to daydream and be inspired by his new fragrance, Limited Edition Daisy ‘In The Air’.

Although our carefree days of summer have gone for now, Marc Jacobs is daydreaming about daisy and is encouraging us to throw ourselves down on the grass, look up at the sky and let the clouds float by, enjoying our glorious Autumn days.

Daisy reinvents itself with a Limited Edition Bottle that includes a whimisical and unexpected surprise.  The award-winning daisy bottle incorporates retro-cool vinyl petals that bloom from the cap of the clear glass bottle take on a playful sky blue, adding a twist.

Mirroring the iconic daisy packaging design, the daisy chain that borders the black outer carton is also refreshed in a bright blue for a hint of spring. A cool cloud floats on the front carton.

This Limited Edition has a quirky surprise: The Daisy Garland. Let delicate blue daisies bring fresh air and blue skies inside. Lightly spray your garland with daisy fragrance and keep your head in the clouds all day.

This Daisy Limited Edition features the original daisy fragrance in a playful limited edition bottle. A sparkling floral scent – fresh and feminine, with a touch of whimsy. A modern vintage that embodies effortless charm. At the heart of daisy is a floral with vintage edge: violet. Sensuous and enchanting, violet captures the eclectic nature of marc jacobs\’ feminine, edgy designs.

Developed by perfumer Alberto Morillas from Firmenich, Daisy opens with the luscious natural freshness of wild strawberry, violet leaves and ruby red grapefruit. The heart of gardenia, violet petals and jasmine petals is a luminous modern vintage. Musk, vanilla infusion and white woods round out the balance of notes with smooth softness and warm sensuality.

Daisy Marc Jacobs eau de toilette spray Garland Edition comes in  50 ml with an RRP AU$90.00.

Available from 25 April 2010 from David Jones, Myer, Perfume Connection, selected pharmacies and authorised Coty Stockists nationally.

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Comments (2)

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  1. nicola-x says:

    OoOh this looks amazing, So pretty Can’t wait to try I love daisy !! 🙂

    Isnt this packaging just the cutest ever 🙂 !

  2. nicola-x says:

    Oohh this looks so pretty

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