I really want to go and see this film, The Joneses, starring Demi Moore and David Duchovny (Lauren Hutton is the boss).Â I saw David Duchovny interviewed on my favourite show Ellen yesterday, and he’s hilarious, I just love the concept of this film!
They’re not just living the American Dream, they’re selling it … basically it’s about buying stuff… well sort of. Demi & David play the parents of two teenagers and together, the family are a professional sales team, professional Trendsetters you could call them. Their jobs are to infiltrate communities, become social influencers, and sell stuff through example, ie. the moniker of Keeping up with the Jonses!
You may not realise it but it’s how we live our lives today, we see someone else with something and we have to have it but how do you know they aren’t there paid by a marketing company????
We are surrounded by celebrity product placements everyday, we are inundated by the reach and influence of social media, the obsessiveness of everyone having to create their own personal brand, it’s just everywhere and the world we now live in!
David shared on Ellen yesterday that it was filmed in a suburb just outside Atlanta, apparently there is a ready-made suburb bursting with empty McMansions that were all built prior to the GFC and not being lived in, he said it was the most perfect set and one that they couldn’t have afforded to build!
Are we this dumb?Â You betcha!
Your Pop Culture Gossip Girl