Aptly named the Fashion Forward Festival (FFF), this is a first of it\’s kind forum for emerging designers to connect with the public, retailers and media â€“ the key ingredients required for a talented young designer to break into the fashion business.
Recognising the lack of such a vehicle for Australia\’s design talent, the Fashion Foundation of Australia (FFA) have announced a series of roaming events for 2010, that will give designers in capital cities around Australia the opportunity to showcase their work to a captive audience.
First off is Sydney from May 7th -9th, held at Paddington Town Hall, in the heart of Sydney\’s fashion district and will be launched by Peter Morrisey, Erin McNaught and Didier Cohen.
Over the weekend of May 8th and 9th the FFF will open it\’s doors to the public, free of charge, offering attendees an assortment of fashion presentations and dynamic entertainment to keep them inspired and engaged. Both days will include group runway shows presented at 2 hour intervals, 50 designers displaying their collection in individual retail booths, special guest appearances and interactive entertainment.
Fashion today is about the complete outfit, and the Fashion Forward Festival encourages emerging apparel, footwear, jewellery and accessories designers to apply. Selected by an industry panel, the designers in all disciplines must be registered as a business, have established collections & stocked in specialised boutiques only.
Some designers include: Wonders Cease, ATAT Serpent & The Swan , Mark Basa, Enviart, IAM Fashion, Handsom, Magdalena Duma, Monique Bryden, Neon Heartache, Lulu Star, Mae and Pearl and Omar Seluj Sungalasses.
The Fashion Foundation of Australia is an official supporter of the AIDS Trust of Australia (ATA). The FFF, organised by the FFA, supports the ATA by generating revenue and building awareness for AIDS & HIV related issues. The FFA will aim to donate $10,000 of event revenue directly to the ATA from the Sydney festival alone.
Other fund raising initiatives include silent auctions & raffles with amazing prizes donated by the event prize sponsors: 2 x Torino Motor Scooters valued @ over $4000 each, $5,000 worth of jewellery from Germani Jewellers and $10,000 worth of fashion products from designers exhibiting at FFF.
For further information and how to get tickets visit their website: www.fashionforwardfestival.com.au
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