Elizabeth Arden Celebrates 100 Years

| 25 April , 2010 | Reply

The Elizabeth Arden woman knows that Red is not just any other colour. It is the colour of power, femininity, glamour and elegance.  It is the colour of Elizabeth Arden.

It has been 100 years since Miss Arden opened her first three-room salon on 5th Avenue in New York and painted the door bold red – which is now a global symbol of beauty and luxury.  Elizabeth Arden are celebrating this centurial milestone by releasing three vintage-inspired products. These limited edition items pay tribute to the spirit of Elizabeth Arden woman and the famous Red Door.

The Limited Edition 100th Anniversary Scented Candle Floral Essence of Red Door (RRP$69)revisits Elizabeth Arden\’s timeless sophistication.

The classic scent of the Red Door fragrance has been reinterpreted into a modern and elegant new whiff. Its delicate floral blend of Orange flower, Ylang Ylang, Freesia Petals, Lily of the Valley, Peony and sparkly Bergamot, creative a romantic aroma.

Paying an ode to Arden\’s tradition of creating limited edition containers, the candle comes in a porcelain canister adored with whimsical images posing in front of the iconic flagship store in NYC.  This collector\’s memento captures the company\’s rich heritage in its illustrative artwork.

The universally flattering sheer red hue is stylishly represented in Limited Edition 100th Anniversary Lipstick in Red Door Red (RRP$48).  The history of a red lipstick goes back 100 years, when suffragettes wore it for an independent, bold, strong and beautiful image.

A red lipstick was a symbol of femininity and power. And soon enough, Hollywood bombshells; Marilyn Monroe, Elizabeth Taylor and Katherine Hepburn, made it a glamorous style statement.

All of the proceeds from the Limited Edition Lipstick will be donated to the Look Good&Feel Better organisation. The charity aims at improving the self-image, appearance, and quality of life of people undergoing cancer treatment and restores their self-confidence.

The skincare classic, Eight Hour Cream Skin Protectant has taken a step further in the 100th Anniversary Celebration box (RRP$49). The festive red box comes with two Eight Hour Cream Lip Protectant pots along with the world-famous Eight Hour Cream Skin Protectant tube.

The Skin Protectant is a combination of petrolatum, a skin-soothing beta-hydroxy and vitamin E, making it an ultimate beauty tool. Consider it a “miracle cream” and a must-have on your shelves.  After all, Catherine Zeta-Jones swears by it!

The stylish gift box illustrations continue to celebrate the symbolic Red Door and the changing face of Elizabeth Arden customer through the years.

All Elizabeth Arden 100th Anniversary Limited Edition products will be available at Elizabeth Arden counters nationally from May 9, 2010.

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