Bobbi Brown Cosmetics Unveils “Pretty Powerful” Campaign

| 14 May , 2010 | Reply

Bobbi Brown Cosmetics launches a campaign called Pretty Powerful, featuring photos and videos of “real women,” or “Friends of Bobbi” in-store at Bobbi Brown Studios and online.  This season Bobbi was inspired by real women, a first for a prestige beauty brand.

For years, women have been reaching out to Bobbi Brown to provide them with beauty solutions, application tips and product suggestions.  All of these women have ultimately inspired Bobbi in her daily life and work.  So Bobbi finally brought many of these women together—including her friends, and those of her staff—for a 3-day shoot where she transformed women from “Pretty” to “Powerful.”

Pretty Powerful symbolizes Bobbi\’s belief that all women possess natural beauty, and with the right tools, are empowered to a higher level of pretty& Pretty Powerful, Pretty Amazing, Pretty Gorgeous, etc.  Bobbi Brown Cosmetics has captured their before/after photos, videos and testimonials as the centerpiece content of the campaign.

On the dedicated website, each “Friend of Bobbi” will be featured, accompanied by their profiles, testimonials, video portraits, face chart, application tips and behind the scenes footage of the shoot with Bobbi.

Here in Australia Bobbi Brown will also host an online competition asking customers to share what makes them feel Pretty Powerful.

Bobbi Brown’s flagship David Jones Elizabeth Street Store will host a Pretty Powerful Mega Event in mid-May with a Photo Booth installation on the cosmetic floor for customers to capture their Pretty Powerful moment.

You can see more at

Bobbi Brown is available in selected David Jones and Myer Stores nationally, for stockists 1800 061 326.

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