Sneak Peek: Beyonce\’s campaign for C&A Stores

| 26 May , 2010 | 2 Replies

These pics apparently have been leaked of Beyonce’s upcoming fashion campaign for European Brazilian fast-fashion chain C&A.  I don’t think Beyonce has ever been the face of a fashion campaign before except for her House of Dereon that she and her mother own.  I find it an odd choice of a fashion label to be the face of don’t you?

Photographed in a studio in New York, Beyonce apparently defined the collection as “A sexy and powerful warrior goddess.” (I say apparently as I translated the page but it’s not sourced and the whole ‘quote’ from Beyonce didn’t translate across properly so I only put a small bit of the quote in).

I’ve also included some behind the scenes images of her upcoming commercial, loving the shoes though, very Sasha Fierce!

Thanks to the kind reader below, here’s the commercial:

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Category: Ad Campaigns, Fashion

Comments (2)

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  1. Selby says:

    Beyonce is wearing Ruthie Davis booties on the ad where she is lying down, and in the middle of the bottom ad.

  2. Tati says:

    Actually, C&A is not european, is brazilian.
    There´s a video of the campaign already available:

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