Man oh man, I’m such a slack-arse these days have been meaning to post Wildfox’s Autumn 2010 lookbook for a while, I posted their Spring 2010 lookbook last year which I just loved, loved, loved so fun & girlie but this one wasn’t as girlie but I love the on trend themeing and now I know who they are I see them everywhere!
Tapping into the obsession across the globe with all things to do with Twilight, Witches and Sorcery (think white and black magic, boys ignoring girls, a book of spells all that young adult stuff), we have a bewitching collection on hand. The collection is well targeted to the mass casual dressing market, but it’s fun and edgy. I don’t like the white potion bottles, underlying messages that I’m not going to talk about!
Also released is their video, It’s Witchcraft starring Nicole Fox, Rachel Ballinger & Daria Plyushko.