This is fantastic, my online mate Patty Huntington from Frockwriter wrote an interesting piece earlier today about Myer tweeting from their photoshoot at Cherry Lake Altona & Tangent Magazine’s Studios for the upcoming Spring Catalogue featuring Cassi van den Dungen and Bambi Northwood-Blyth who are the faces of Myer’s Spring Youth Campaign.
(BTW: Her article is a good read, it’s an interesting take on photographs and model contracts around social media).
As reported by the Herald Sun: Despite the wintry weather, Cassi was a total professional as she modeled swimwear and floaty frocks from the retail giant’s spring/summer campaign.
“Because it is so cold you just have to laugh. It is part of the fun,” she said. “It is awesome and I love Myer and I love working for them. It is a really big shoot. It is going to take three days.
“I love working, I love doing this type of stuff. The people that I meet are so sweet and so nice. “It is all good.”
Myer spokesman Mitch Catlin said van den Dungen was perfect as a youth fashion ambassador: “She has the edgy, modern and fresh look that is just right for our new youth campaign,” Mr Catlin said. “She is a face of the future and perfectly suits our strong range of popular youth brands.”
This is absolutely awesome to see, now if only they would do this when they photographed Jen Hawkins & Jessica Hart but next step is getting good ol’ David Jones on the social media bandwagon! 🙂
Your Pop Culture Gossip Girl