First Look: Madonna & Lourdes’ Macy’s Material Girl Collection

| 30 June , 2010 | 1 Reply

Well here it is, we’ve seen the fashion illustrations going around of Madonna & Lourdes’ Material Girl Collection for Macy’s, we finally get to see some of the collection today courtesy of WWD.

The Material Girl Collection includes clothing, footwear, handbags, jewellery and hair accessories retailing between US$12-US$40 throughout the Macy stores across the US (come August 2010).  Clearly the line is aimed at teens and looks like she’s gone back to the 80’s for inspiration, Desperately Seeking Susan anyone?

Speaking of the design and merchandising strategy behind the first deliveries of the new line, Madonna said: “It’s not complicated. It’s dressing in layers. It’s not looking like you took too much time thinking about what you’re wearing.”

Asked to sum up the Material Girl customer, Madonna described her in this way: “A Material Girl is a girl that is interested in fashion and interested in music and interested in fun. [She has] a sense of humor [and] is an adventurous human being.”

The face of the brand hasn’t been announced yet, but she was handpicked by Madonna because she embodies who the “Material Girl” is and we’ve been given a hint as to who she is: “she’s on a hit teen drama series and is known for her frayed, rocker-tinged style off-screen”, my guess it’s Taylor Momsen!  The ‘face’ is hinted at in the launch poster below!

As part of the Material Girl marketing campaign, we will see Lourdes (aka. Lola) blogging online at www.materialgirlcollection.com, Facebook and Twitter (@MaterialGirlCol).

Teaser video:

So what do you think?

Love
Sassi
Your Pop Culture Gossip Girl

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  1. Ella says:

    i love the desiens they are sooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooo cool

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