New Nivea Calm & Care Deodorant

| 2 July , 2010 | Reply
NEW NIVEA Calm & Care deodorant takes the ‘ouch\’ out of shaving offering 24 hour anti-perspirant protection with an added benefit of regenerating the delicate underarm skin while reducing the skin irritation and discomfort caused by shaving.

NIVEA research shows that on average, 36% of material collected from shaving is the upper layers of skin. These layers are essential for natural skin protection and when removed, leave the skin prone to moisture loss and skin damage. As a result, skin irritations and redness can occur and this can then be worsened by the application of deodorant.

NIVEA Calm & Care significantly strengthens skin, decreases irritation and improves the appearance of the underarm area damaged by shaving. NIVEA Calm & Care contains active nourishing ingredients that keeps skin moisturised, not only after every shave but after every application.  It\’s also suitable for use on sensitive skin and irritations caused by other hair removal processes such as waxing and depilation.

How do these active ingredients work?

  • Provitamin B5 – also known as Panthenol, accelerates skin cell turnover, thereby supporting the skin\’s own regeneration process
  • Hamamelis – commonly referred to as ‘Witch Hazel\’, has anti-inflammatory properties that prevent skin irritation, whilst narrowing the pores to close micro-cuts caused by shaving

Not only does NIVEA Calm & Care support the skin\’s regeneration process and offer 24-hour anti-perspirant protection,  it\’s also suitable for use on sensitive skin and irritations caused by other hair removal processes such as waxing and depilation.

Pricing: 50ml roll-on RRP$3.79 / 150ml aerosol RRP$4.99.

NIVEA Calm & Care Aerosol and Roll-On are on-shelf from August 2010 available nationally from Priceline, Supermarkets, and selected pharmacies, for your nearest stockist call 1800 103 023.

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Sassi
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