Launch of Ginger & Smart Nokia E72 Amethyst Smartphone

| 11 July , 2010 | Reply

On Thursday I was invited to attend the media launch for the Ginger&Smart Nokia E72 -Amethyst Smart Phone collaboration at the Kudu Lounge in Darlinghurst. Nokia partnered with Aussie design duo Ginger&Smart who created a limited edition leather pouch inspired by the handset’s deep amethyst colour.

Co-founders and designers of Ginger&Smart, Genevieve and Alexandra Smart, said: “Individuality, relevance and functionality are at the core of our designs. We enjoyed designing an accessory for the Nokia E72 Amethyst which also represents these trademark qualities.

“Our limited edition Ginger&Smart for Nokia pouch is perfect for fashion forward career women who want a practical yet stylish bag they can take from day to night,” they said.

The Ginger&Smart for Nokia Pouch features several pockets for storing all your must have items including, of course, a space for the Nokia E72 Amethyst, coin purse and lipstick, pen and credit card holders.

The Pouch is made from luxe Italian leather in a soft soft grey colour and can be worn across the body or held with a shortened strap (although I haven’t figured the shortened strap bit out yet, currently mine goes down to my knees).

The key features of the Nokia E72 Amethyst include:

  • Instant access to work and personal email accounts
  • Ability to set up instant messaging (IM) directly from the home screen
  • QWERTY keypad
  • Faster Internet speeds for improved web browsing
  • Free Ovi Maps with A-GPS navigation
  • Five megapixel camera
  • Access to hundreds of applications and content from Nokia\’s Ovi Store. Nokia loves “I Parked Here”, an application that helps you find your car after a busy days shopping!

The Nokia E72 is available now from Optus and selected retail stores for a RRP of AUD$619, for more information you can visit:

Your Pop Culture Gossip Girl

FYI: upon departure we were given a Ginger&Smart Pouch and the new Nokia E72 phone, thank you Nokia for your generosity.

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