Country Road & Red Cross Unite in a Clothing Donation Program

| 13 July , 2010 | Reply

Country Road and Red Cross have joined forces to raise money and reduce landfill by encouraging people to recycle their pre-loved Country Road clothing and accessories in their Fashion Trade clothing donation program.

From July 1, simply donate any clothing or accessories and include at least one pre-loved Country Road item* to any participating Red Cross retail store and you\’ll receive a $10 voucher to put towards your next purchase of $50 or more at Country Road stores in both Australia and New Zealand. The donated clothing and accessories will be sold by Red Cross retail stores to raise funds to support its everyday work with vulnerable people.

Only a very small percentage of the clothes donated to Red Cross via collection bins are of acceptable quality for re-sale in their growing network of stores. Improving the quality of donated goods increases the likelihood of re-sale and given quality is the cornerstone of Country Road\’s philosophy, Fashion Trade will help Red Cross receive a constant supply of high quality merchandise.

It is currently estimated that between 80-100 million kilos of textiles are collected through charity bins and donations in Australia each year**. A staggering amount of this material is unsuitable for re-sale and sent to landfill. By raising awareness of the importance of high quality donations, Fashion Trade by Country Road and Red Cross also aims to reduce the amount of textile waste sent to landfill.

“Red Cross is committed to offering our customers the best range of donated clothing possible. Good quality clothing and accessories are vital to the success of our stores which is why we are so delighted to partner with Country Road, a brand which embodies enduring style and exceptional quality.” said Olivia Cozzolino, General Manager Merchandise, Red Cross.

For more information visit or and please check the site for appropriate donation sites as not all branches will be participating.

* Must have a recognisable Country Road label. Country Road homewares not included. Vouchers not redeemable at David Jones and Myer stores.
** Source: NARCO submission to the National Waste Policy Taskforce (March 2009).

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