Elyse Taylor has been named as brand ambassador for O’Neill Girls for 2011 as well as an exclusive swimwear collection, Elyse Taylor for O’Neill to be released sometime in 2011.
Imagery from O’Neill’s Spring 2011 photoshoot, shot on location in the Virgin Islands by Kyle Alexander, was debuted at the Miami Swim Tradeshow this past weekend.
“We are thrilled to be partnering with someone as talented, creative and down to earth as Elyse,” said Cedar Carter, Marketing Director for O’Neill Girls. Â “She’s a laid back beach girl who also has a lot of energy and style. Â She not only embodies the O’Neill Girls lifestyle, but also loves fashion and design, and has walked the runways for many of our girls’ favorite brands. Â She is a wonderful addition to our team.”
Elyse goes on to say:Â “I’ve always been a huge fan of O’Neill and am excited to be working with the company on various projects for 2011.”Â Â “Growing up along the coast, the water and the beach were always part of my life, so it’s great to work with a brand that represents so many of my passions. Â I’m really looking forward to collaborating with the design teams, drawing inspiration from O’Neill’s California roots and my own experiences travelling around the world.”
The Elyse Taylor for O’Neill swimwear collection will complement the brand’s 2011 lifestyle collections that merge 1970’s retro surf styling with indie culture and ethnic influences.
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