A new exhibition exploring the art of fashion photography opens at the Powerhouse Museum on 31 July as part of Sydney Design 10. Creating the look: Benini and fashion photography explores the creative processes involved in styling, crafting and designing powerful eye-catching fashion photographs.
Creating the look draws on the highly successful partnership between Italian-born photographer Bruno Benini and his wife Hazel Benini, a New Zealand-born window display artist, fashion stylist and visual merchandising designer. From the 1950s through to 2000, the couple produced some of Australia\’s most memorable and elegant fashion images by combining careful styling with elegant design.
“The exhibition will unpick the ideas and stories, props, backdrops and locations, tricks, technical devices and other compositional elements used by the Beninis, as well as by today\’s digital generation of contemporary fashion photographers,” said exhibition curator Anne-Marie Van de Ven.
“It will show how these images and â€˜looks\’ are presented in popular print and online media and how the Beninis led the way in democratising fashion for the market by mass producing fashion images for newspapers and other popular media.”
Drawing on the remarkable fashion photography archive of Bruno Benini, recently acquired by the Powerhouse Museum, the exhibition will include vintage and recent photographic prints, original colour transparencies and black and white negatives, biographical material, magazine tear sheets and newspaper clippings, dating from the 1950s through to the photographer’s death in 2001.
Previously unpublished works have now been digitised and these highlight Hazel Benini\’s playful, energetic styling and Bruno Benini\’s eye for beauty and skillful fashion photography.
Creating the look will explore how designers, models, make-up artists, hair stylists, fashion editors, props and locations all work together to produce the shot. Audio snippets from Hazel Benini and Beninis\’ assistants and collaborators including former leading Australian models like Jan Stewart, Janice Wakely and others, will help bring the photographs to life.
Exhibition: Â Â Â Â Â Â Â Creating the look: Benini and fashion photography
Dates: Â Â Â Â Â Â Â Â Â Â Â Â Â 31 July 2010 â€“ February 2011
Address:Â Â Â Â Â Â Â Â Â Â Powerhouse Museum, 500 Harris Street, Ultimo
Website:Â Â Â Â Â Â Â Â Â Â www.powerhousemuseum.com
Hours:Â Â Â Â Â Â Â Â Â Â Â Â Â Â 10.00am to 5.00pm (closed Christmas Day)
Admission:Â Â Â Â Â Â Â $10 adult, $5 child/student, $6 concession and $25 family.Â Powerhouse Museum members and children under 5 are free.
AÂ large format publication accompanies the exhibitionfeaturing more thanÂ 60 black and white and colour images from Benini\’s career, along with original proof sheets and contact prints and an essay by curator Anne-Marie Van de Ven on the Benini\’s creative partnership and a chronology of their work.
Available from August through the Powerhouse Museum Shop or online at powerhousemuseum.com/publications.
You can even upload your own Street Photos to their Flickr Group (www.flickr.com/groups/sydneydesign), you just have to remember to tag your photos “straightup” and they need to incorporate a short message relating to their theme “Tell Us A Story.”
Sydney Design kicks off on 31st July and runs through until 15th August, with more than 70 events across 25 venues.Â You can visit their website for a full listing of exhibitions at www.sydneydesign.com.au and iPhone users can download their free application at sydneydesign.com.ua/iphone to gain easy reference to events and maps.
Images courtesy of Sydney Design
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