This month Olay, the world\’s number one facial care brand*, celebrates the 10th anniversary of its iconic range Total Effects.
Olay Total Effects has become the choice of 10 million women worldwide*, and the number one selling facial skincare range in Australia**.Â It was first conceived over 10 years ago when an extensive survey discovered that women across the globe, despite their differing ethnicities and geographies, were concerned about similar signs of ageing – fine lines and wrinkles, blotches and age spots, skin texture, skin tone, skin dryness, skin surface dullness/loss of radiance and pore visibility.
The secret behind Total Effects\’ enduring success is VitaNiacin, a complex of powerful anti-ageing ingredients comprising Niacinamide, anti-oxidants (Vitamins E and C) and Panthenol, which provide multiple anti-ageing benefits in one product.
As part of the anniversary celebration Olay Total Effects has enlisted seven everyday Australian women who have been using the product since it launched to star in the anniversary campaign.
A glamourous photo shoot was conducted by well known Australian photographer Carlotta Moye, and the campaign is set to appear in magazines nationally.
Olay real women ambassador Evangeline Bird says: “I\’ve used Total Effects for almost 10 years because, basically, it is very easy to use and it gives me great results. I feel now my skin looks better than it did 10 years ago.”
David Khoo, P&G Beauty Principal Scientist:Â “Niacinamide gives not just one, but multiple anti-ageing benefits that work simultaneously to help skin regain its radiant, youthful glow. It not only helps to increase the skin\’s collagen levels together with Vitamin C, but it also helps to speed up the skin\’s renewal rate and energy levels, while also increasing the skin\’s moisture barrier to fight dryness.”
The Olay Total Effects range is available from leading pharmacy and grocery stores, priced between From $12.99 – $32.49 AUD, for nearest stockist details phone 1800 028 280.
*The world\’s number one facial care brand in the past four years (2006-2009) based on Euromonitor data
**Australia past 12 months dollar share â€“ Aztec Data to 9/5/10
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