Ruby Rose & Lucy McIntosh: Melbourne Spring Fashion Week (MSFW) 2010

| 2 August , 2010 | Reply

Ruby Rose and Melbourne model Lucy McIntosh were today announced as the ambassador and face of Melbourne Spring Fashion Week (MSFW).

Ruby and Lucy will play two very distinct roles during MSFW with Ruby the attaché for Melbourne\’s fashion, culture and the event, and Lucy the lead fashion model opening and closing the Designer Series runway shows.

Lucy is wearing: Toni Maticevski dress and accessories by Shag
Ruby is wearing:
Dress by RMIT Student, Jack Loder

Lord Mayor Robert Doyle said the country\’s leading consumer fashion event was as much about exploring Melbourne\’s urban culture and artistic nature, as it was about fashion.

“MSFW is a significant fashion event and an integral part of Melbourne\’s culture and this year we are lucky to have two funky and sophisticated Melbourne girls fronting the event,” the Lord Mayor said.

“MSFW is about accessible fashion, where you can see it, try it and buy it. On the catwalk and in city spaces you will see models of all shapes and sizes and all styles of fashion and we are proud to boast that 70 per cent of the designers showcased at this year\’s event are Melbourne based.

The program for Melbourne Spring Fashion Week will feature more than 200 mostly free activities fusing fashion, performance, film, music and food and runs from 30 August to 5 September 2010.

For more information, visit

Courtesy of MSFW

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