Kylie Minogue & Fashion Targets Breast Cancer Launch

| 6 August , 2010 | Reply

Wednesday night I went to the Fashion Targets Breast Cancer Launch at Sable & Argent’s black and white bull\’s eye warehouse in Bourke Street Woolloomooloo.

It was an evening of black and white with FTBC Ambassadors Pip Edwards, Anneliese Suebert and Zoe Naylor enjoying the festivities alongside Laura Csortan, Lizzie Lovett, Maree Andrews and Rachael Ruddick.  I was blown away by Zoe Naylor’s incredibly heartfelt speech with no notes, it came from the heart and her words touched us all with sincere authenticity.

Campaign product from Cue, Seafolly, Peep Toe, ghd and Metalicus was on display for the first time with oversized artistic creations by James Gordon hanging overhead. We were served the most delicious canapés by head chefs from Sydney\’s leading restaurants Café Sydney, Longrain, Jonah\’s Whale Beach, The Summit, Manly Pavilion and La Scala on Jersey.

Australia\’s most-loved pop star and cancer survivor, Kylie Minogue, headlines the 2010 Fashion Targets Breast Cancer (FTBC) campaign as part of a new strategy to raise more funds and awareness than ever before for research on breast cancer in young women. Launching in August, Kylie’s appearance in the black and white campaign (shot by Mario Testino) will serve as a poignant reminder in encouraging young women across Australia to ‘Wear Your Support\’ for those affected by breast cancer.

Locally leading the FTBC ambassadors will be celebrated designer Collette Dinnigan and a host of identities from the fashion industry (formerly the Mod Squad) including, Rachael Taylor, Emma Balfour, Pip Edwards, Sass & Bide; actress Zoe Naylor; Ruby Rose, MTV and high profile models Mink Sadowsky and Anneliese Seubert.  I was chatting with Anneliese for sometime during the evening and she was so lovely to meet and talk to.

Mink Sadowsky, Zoe Naylor, Anneliese Suebert

Breast cancer is one of the most common cancers among women in Australia with 14, 000 new cases expected this year. While only a relatively small number of these cases are in women under 45 (approximately 1,700), those who are diagnosed face very different issues, such as early menopause, relationship and career issues.

The incidence of breast cancer is increasing, but with continued support and funding from organisations like the National Breast Cancer Foundation, improvements in research mean survival rates are on the rise.

The campaign collection of black and white products will be available in store from August 2 to the end of 2010. Each brand will direct 25% of each product sold to FTBC, with an overall fundraising target of $200,000.

Visit Fashion Targets Breast Cancer’s website to see the beautiful campaign products and find out where you can purchase them as well as further information about the campaign: www.fashiontargetsbreastcancer.org.au and FTBC.

Courtesy of FTBC

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