First Look: Giaan Rooney Jockey Undies Spring/Summer 2010

| 11 August , 2010 | 3 Replies

Here’s your first online look at Giaan Rooney for Jockey Underwear’s Spring/Summer 2010 campaign including an exclusive image to me.  Advocating the importance of strong and healthy role models for young women, Giaan is confident enough to show us her ‘real’ skin by refusing to have her imagery retouched.

Taking the brand beyond everyday basics, Jockey\’s Spring Summer 2010 collection launches the “Next Generation Brief” that has been two years in the making to create the “no panty line promise“.  Using advanced lightweight fabrication, the “miracle” brief boasts stretch silicon ribbing on seam free legs that Jockey guarantee no ride up and an invisible finish every time!  The New Generation Brief will be available in Bikini, Boyleg, Hi Cut and Full Brief in pink, dusk and black (exclusive image below).

Exclusive image to me

We also see the European inspired Evita range offering a fashionable range of undies, available in muted tones and matching cami and briefs,  the Modal fabric has a super soft and sensual feel next to the skin with delicate lace detail providing a sensuous and sophisticated look.

Jockey\’s signature Bamboo Stripe range and Parisienne ranges are back for the season in fun new summer colours and prints! The sexy Parisienne range comes in all your favourite shapes and lace detail now comes in classic block colours as well as rich summer tones like Rose Red, Sea Blue and a very chic floral print.

The Jockey Bamboo cami and brief range ‐ made with a sustainable natural bamboo blend fabrication that is softer than cotton is offered in a fun, new Preppy‐look Reef Blue and new brief style, the super comfortable boyshort.

We first saw Giaan for Jockey in the Autumn/Winter 2010 Collection, you can revisit her campaign here.

The New Look Jockey range is available now in Myer, David Jones and selected specialty retailers nationally, for stockist details please visit

Courtesy of Jockey

Your Pop Culture Gossip Girl

Related Posts Plugin for WordPress, Blogger...

Tags: ,

Category: Ad Campaigns, Fashion

Leave a Reply