Victoria’s Secret Angels, Candice, Erin & Chanel launch “Incredible Bra”

| 11 August , 2010 | Reply

Candice Swanepoel, Erin Heatherton & Chanel Iman were in-store yesterday to launch Victoria’s Secret’s latest bra invention the “Incredible Bra” at their Victoria’s Secret store in SoHo New York City.

Wearing matching skintight bright geometric micro-mini dresses, the girls certainly made a statement but how did the dresses stay put and not ride up?  Candice is actually wearing a very ‘cheeky’ and tiny short-suit with thigh skimming boots and chunky gold heels!

Rosie-Huntington Whiteley is the main face of Victoria’s Secret Incredible Bra (have added a few pics for you), but was a no-show at the launches, she must be caught up filming for Transformers.

But Stylelist got to chat to Rosie about the new bra that features memory fit and comes in three shapes, the push-up, demi and racer back.

Rosie loves the demi the best saying “It’s perfect for everyday wear under a t-shirt.” Going on to say that the Incredible is different to other bras because “It’s the most comfortable bra I’ve ever worn. It smooths and shapes without pinching your back.”

Rosie, Candice, Chanel & Erin’s behind the scenes video for the shooting of the commercial:

Candice, Erin and Chanel also appeared on Fox & Friends TV show to promote the bra!  It’s really amazing that a brand can get that much mileage out of launching a new bra, Victoria’s Secret is a juggernaut brand and there’s really no-one else like them!


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