I was invited down to the Luxe Studios in Darlinghurst last week to view the upcoming Spring/Summer 2010 Collection for Roxy titled “Roxy California.”
I got to chat to designer Suzanna Ecker who was a delight to meet and chat with, we put together a few outfits for you using some pieces from the new collection that I loved with adorable local model Casey La-Chiusa.Â I loved how they created this feature wall for us, it was very Californian.
The new Roxy California 2010.11 Collection is for Australia only, and we see them being inspired by their roots of where Roxy began, the West Coast beaches of California!Â The collection has everything covered for Summer; shoes, bags, dresses, shorts, tops, swimwear, everything!
The new Roxy California Collection will launch here in September featuring Victoria’s Secret model Erin Heatherton, who epitomises the ultimate Californian beach babe.
I’ll tell you more about the inspiration behind the collection when I reveal the new campaign images of Erin but for now, enjoy the preview of a few outfits.
Photos taken by me
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