This morning I was invited down to Lovable’s photocall with Jennifer Hawkins and some Lovable Beauties for the launch of Lovable’s Spring/Summer 2010.11 Collection.
It was hilarious to say the least, the media scrum is incredible but I managed to get at the front before I was completely squeezed out by everyone to get you these awesome pics.Â It was a beautiful morning but I had a winter coat on so the poor girls in their underwearÂ did an awesome job as they handed out watermelons and ice creams to the audience … I also got to meet a couple of my readers who came in from Camden, am so glad they managed to get a goodie bag!
The new Lovable Spring/Summer 2010.11 Collection is an array of sorbet colours in matching bras and undies inspired by the true essence of an Aussie Summer; juicy watermelons, dripping ice creams and blueberry milkshakes … the new campaign will heat up our Summer even more!Â Doesn’t Jen look divine?
And don’t forget, Lovable have launched an online campaign via theirÂ facebook page â€˜When Like Just Isn\’t Enough, Love\’ where you have the chance to winÂ 1 of 6 new Apple iPads.
The summer collections are available at Myer, David Jones, Farmers and Smith & Caughey, plus select boutiques across Australia and New Zealand. Lovable is also available on-line at www.lovable.com.au from the end of August 2010.
Courtesy of me and Lovable
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